TY - JOUR AU - Frank, Domagoj AU - Milković, Marin AU - Boljunčić, Valter PY - 2019/01/15 TI - Identifying requirements for the Consumer-focused Information Technology Acceptance Research JF - Acta Graphica; Vol 29 No 2 (2018)DO - 10.25027/agj2017.28.v29i2.157 KW - N2 - This article presents an overview of fundamental theories and models in the area of information technology acceptance research with descriptions of their most important features. Research models that put consumers in focus including Unified theory of acceptance and use of technology 2 (UTAUT2) and Lazy user theory (LUT) are discussed in more details. By analysing their features and performance, we extract the requirements that should be fulfilled by the new research model that would enable consumer-oriented information technology research where consumers can select between multiple solutions that fulfil their needs. UR - https://actagraphica.hr/index.php/actagraphica/article/view/157