Aesthetic Value of Mirror Symmetry in Graphic Design

  • Ivan Budimir Grafički fakultet u Zagrebu

Abstract

The primary goal of graphic design as a form of "commercial art" is to create a stronger aesthetic impression on graphic product users. In order to achieve better aesthetic quality, designers use mathematical compositional rules such as golden ratio or symmetry. This paper contains extensive discussion of the possibilities offered by different types of symmetry in graphic design. Also, the results of the research conducted by the method of experimental aesthetics were provided in this paper and this research evaluated the opinions of the subjects about the aesthetic value of the mirror symmetric form. For this purpose, 4 original test samples were designed, which were ranked by the respondents using the Liekert scale, according to their own aesthetic value. Non-parametric Friedman's ANOVA and Wilcoxon tests were used to identify pairs of arithmetic means of ranks that statistically differ significantly (p <0.05). It was found that respondents considered that the highest quality test pattern was the one whose form was fully aligned with the mirror symmetry, thereby experimentally verifying the aesthetic value of the mirror symmetry.


 

Published
Mar 20, 2018
How to Cite
BUDIMIR, Ivan. Aesthetic Value of Mirror Symmetry in Graphic Design. Acta Graphica, [S.l.], v. 28, n. 3, p. 101 - 108, mar. 2018. ISSN 1848-3828. Available at: <http://actagraphica.hr/index.php/actagraphica/article/view/130>. Date accessed: 19 july 2018. doi: http://dx.doi.org/10.25027/acta graphica.v28i3.130.
Section
Original Scientific Papers