Evaluating the Impact of 3D Visualizationson Website Usability and User Experience

Abstract

This study investigates the usability and user experience of integrating 3D visualizations and short 3D animations into the website interface of a marketing agency. The research evaluates how computer-generated 3D elements influence user interaction, perception, and overall website performance. The experimental phase documents the design process, including software selection, web interface development, and the creation of 3D assets. Target user groups were defined and represented through personas, which informed the specification of website functionality, content structure, and information architecture. Wireframes were designed to determine the spatial organization of interface components, while parallel development focused on producing 3D models and animations intended for web deployment. Usability testing was conducted using the standardized User Experience Questionnaire (UEQ) supplemented with domain-specific questions. Participants interacted with a functional prototype to assess system usability, visual engagement, and navigational efficiency. The findings provide an analysis of user experience outcomes associated with the incorporation of 3D elements into web interfaces. The results offer practical guidance and best-practice recommendations for designers, developers, and content creators seeking to implement 3D visual content as a functional and aesthetic component of modern website design.