Quantitative analysis of the von Bezold effect in graphic communication

  • Ivan Budimir University of Zagreb Faculty of graphic arts
  • Tomislav Cvrtila Graphic Institute of Croatia, Mičevečka ulica 7, 10000 Zagreb, Croatia
  • Denis Lukić Zagreb School of Economics and Management, Vukasovićeva ulica 1, 10 000 Zagreb, Croatia
  • Dario Galić4 Josip Juraj Strossmayer University of Osijek, Faculty of dental medicine and healt, Crkvena 21, 31 000 Osijek


The paper analyzes the Von Bezold effect, in which chromatic assimilation is manifested, which shifts the appearance of the color of the sample according to the color of the surrounding background. The effect was first discovered and described by the German physicist and meteorologist Wilhelm von Bezold (1837-1907), who noticed that changing just one color in a sample containing several colors can completely change the perception of the entire composition as well as the experience of all colors. This paper presents the results of a psychophysical visual experiment in which the effect of the Von Bezold effect was tested on originally designed samples of graphic characters. 30 subjects of both sexes took part in the experiment and evaluated the strength of the Von Bezold effect on the given samples. On the samples, the letters of the letter T are constructed, which are located on two bases of different colors. The letters are covered with thin stripes that are painted in the color of the opposite background. The experiment determined a very strong effect of the Bezold effect on the described samples, which was also confirmed by statistical analysis.

Mar 29, 2024
How to Cite
BUDIMIR, Ivan et al. Quantitative analysis of the von Bezold effect in graphic communication. Acta Graphica, [S.l.], v. 32, n. 1, p. 25-39, mar. 2024. ISSN 1848-3828. Available at: <https://actagraphica.hr/index.php/actagraphica/article/view/258>. Date accessed: 18 june 2024. doi: http://dx.doi.org/10.25027/agj2017.28.v32i1.258.
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