The influence of microinteractions in registration forms on user experience

  • Jurica Dolić Rochester Institute of Technology Croatia, Ulica Damira Tomljanovića 15, 10 000Zagreb, Croatia
  • Helena Klepo University of Zagreb, Faculty of Graphics Arts, Getaldićeva 2, 10000 Zagreb, Croatia
  • Jesenka Pibernik University of Zagreb, Faculty of Graphics Arts, Getaldićeva 2, 10000 Zagreb, Croatia
  • Lidija Mandić University of Zagreb, Faculty of Graphics Arts, Getaldićeva 2, 10000 Zagreb, Croatia

Abstract

The process of user registration to an online service often represents an important step in converting a website visitor to a regular user or customer. However, poorly designed registration forms can lead to frustrations and result in the abortion of the registration process. This paper explores the use of microinteractions in registration forms for the purpose of improving usability and overall user experience. Microinteractions provide small details that can impact the performance and overall experience of using user interfaces. In the experimental part, three interactive prototypes of registration forms were tested: without microinteractions, with microinteractions focused on functional aspect of the interface and with microinteractions focused on both functional and affective aspects of the user interface. Task analysis method was used to test the usability of the forms. and User Experience Questionnaire was used to measure the user experience. Compared to the registration form without microinteractions, both forms featuring microinteractions had better performance for task completion time and number of errors as well as higher scores for user experience for every category. The study demonstrates how the use of microinteractions in the design of registration forms can significantly improve the usability and user experience of online services, providing valuable insights into how small details in interface design can impact user behavior and satisfaction.

Published
Mar 29, 2024
How to Cite
DOLIĆ, Jurica et al. The influence of microinteractions in registration forms on user experience. Acta Graphica, [S.l.], v. 32, n. 1, p. 59-67, mar. 2024. ISSN 1848-3828. Available at: <https://actagraphica.hr/index.php/actagraphica/article/view/261>. Date accessed: 18 june 2024. doi: http://dx.doi.org/10.25027/agj2017.28.v32i1.261.
Section
Conference papers